CBD trend: which products should you offer your customers?

Far beyond traditional CBD flowers, resins, and oils, the landscape of cannabidiol-based products has expanded considerably in recent years. Among the new trendy CBD products are: 

• Mobile formats

These include patches, sublingual sprays, sticks, and other solutions that appeal to users because they are discreet. Practical and easy to carry, they can be taken anywhere. No mixing, heating, or dilution is required—everything is ready to go!

• Microdose formats

Drinks, gummies, capsules: these products meet a tailor-made and functional demand.

• Wellness products

Herbal teas that promote quality sleep, cosmetics, and dietary supplements that aid in stress management are increasingly finding their place in consumers' beauty and wellness routines.

• Products for animals

To promote sleep or digestion, reduce stress or joint pain: CBD also has beneficial properties for our four-legged friends, and their owners are well aware of this. Oils and treats for dogs and cats are essential items in your catalog.

> See also: Optimizing your online catalog: X practical tips for CBD wholesalers

Quality, transparency, and traceability: the key selling points

This isn't a CBD trend per se, but it's something to keep in mind for the coming year (and beyond!): consumers are increasingly demanding when it comes to the quality and origin of products. As a CBD sales professional, you should therefore emphasize: 

• Flawless traceability, made possible by the provision of laboratory test certificates and packaging specifying the cannabinoid content of the product, as well as the origin of the raw materials.
• Premium quality and/or organic products. Customers are looking for healthy products, especially when it comes to cosmetics and food. Products that are organically grown or locally produced will appeal to customers who are sensitive to environmental issues and want to reduce their environmental impact.
• Impeccable compliance with the THC content requirement of less than 0.3%. More than just a criterion favored by consumers, it is a legal obligation!

As you can see, these criteria are not just marketing tools: they are the foundations of your strategy for gaining your customers' trust and ensuring their safety. 

With Thitan, you are guaranteed to order healthy, high-quality products that comply with legislation. Enjoy a wide selection of products and fast delivery anywhere in France. Don't hesitate to contact us for more information!

Prioritize a personalized approach to make a difference

With the emergence of new CBD trends, new formats, new products, and new dosages, it can be difficult for consumers to navigate the market. 

To optimize your customers' experience, focus on providing tailored, personalized service:

• Offer micro-dosed products in the form of gummies, sprays, or patches to suit all needs and lifestyles, from the curious couch potato to the busy nomad.
• Dare to combine CBD with plants or other natural active ingredients to appeal to consumers who are more sensitive to natural products. For these products, choose organic ranges made from locally grown hemp.
• Offer personalized advice to consumers based on their needs, their knowledge of CBD, and their budget. This approach will strengthen your image as an expert in the eyes of your customers and increase their trust in you and your products. By getting to know them better, you can also suggest new products that might suit them or guide them toward products they haven't tried yet. It's a win-win relationship that's built to last!