CBD and cosmetics: regulations, benefits, and recommended products

Evolving as the CBD industry progresses, the legislation surroundingthe use of CBD in cosmetics is broadly the same as for other products containing cannabidiol. At the European level, the law formally prohibits any use of narcotic substances in cosmetics: CBD is authorized as long as it has no psychoactive effect and the THC content in the finished product is less than 0.3%. However, other restrictions apply: 

• The CBD extract used must not come from parts of the plant that may contain THC. In practical terms, only seeds and leaves (or synthetic CBD) can be used in the composition of cosmetic products. 
• CBD must be traceable: products must be sold with a certificate informing consumers about the origin of the ingredients and their concentration in the product they are purchasing.
• Sales pitches must not promote the therapeutic benefits of the product. For example, it is prohibited to claim that applying a CBD cream or serum can relieve users' atopic eczema, psoriasis, vitiligo, or inflammatory acne.

> See also: CBD regulations in France: what professionals need to know

CBD in cosmetics and its benefits

A newcomer to the cosmetics market, CBD attracts as much attention as it raises questions. Used in creams, serums, and oils applied directly to the skin, it is renowned for its soothing, anti-inflammatory, antioxidant, and sebum-regulating properties. These qualities are particularly prized for caring for sensitive and fragile skin and are due to the interaction of CBD with certain biological pathways in the skin, which can help maintain skin balance and strengthen the protective function of the epidermis.

In terms of cosmetics, CBD-based products help improve skin hydration, slow down premature aging, and soothe skin irritations. But did you know that the benefits of CBD in cosmetics are not limited to the skin? Used in oil form, this precious ingredient also nourishes the hair and enhances its shine and strength, thanks to its essential fatty acids and numerous vitamins.

> See also: The latest trends in CBD products: what to offer your customers?

CBD and cosmetics: which products should you offer your customers?

Although CBD is a recent addition to the cosmetics industry , there are many products that incorporate it into their formulas. To choose the right skincare products for your customers, it's best to focus on quality and diversity. Among the most effective are: 

• Serums and facial oils. Simple and pleasant to apply, they are an attractive first step for consumers looking for soothing products that are suitable for sensitive skin or skin prone to redness.
• Moisturizers and anti-aging creams. Combining the benefits of CBD and other antioxidant ingredients such as hyaluronic acid, they can be incorporated into any consumer's routine (because no, cosmetics are not exclusively for women!).
• Body balms and massage oils. Focused more on well-being, these products moisturize and soothe the skin all over the body. For daily use or as part of a weekly pampering routine, they have something for everyone.
• Hair care products enriched with CBD. They nourish the scalp, enhance hair shine, and limit the effects of oxidative stress (hair loss and gray hair). Their ease of use will appeal to your customers looking for natural and innovative hair care products.

To meet growing demand, we strongly recommend adding CBD-based cosmetics to your catalog. Not sure which products to choose? Have questions about how to use a particular product? Want to stay up to date with the latest products on the market? Thitan's experts are here to help you make the best choices. Contact us !