What criteria should you use to choose the right CBD producer in France?
- by Gaëtan Boyer


In France, the booming CBD market generated €600 million in revenue in 2023. With the impressive surge in consumer numbers, the range of products on offer continues to expand: oils, candies, creams, capsules, vapes, and more. For sellers, now is the perfect time to get involved! Want to grow your brand by offering CBD products? The success of your business depends on one essential step: choosing a good CBD wholesaler. Here is a list of criteria to consider.
This is the first and by far the most important criterion: the legality of production. In France, CBD producers must only cultivate varieties of Cannabis sativa L. that are listed in the European catalog. In addition, hemp offered for sale must comply with the maximum THC limit of 0.3%; this is a legal threshold that applies to all products containing CBD. The use of certified seeds from recognized organizations such as the CCPSC (Coopérative Centrale des Producteurs de Semence de Chanvre) ensures that crops are compliant and traceable.
> See also: CBD regulations in France: what professionals need to know
In France, CBD production requires farmers to have agricultural operator status. Three bodies oversee this sector:
Producers must declare their hemp plots to these three entities before planting. For the sake of reliability and transparency towards their customers, producers must be able to present all their seed certificates, invoices, and regulatory labels. These documents are also mandatory in the event of an inspection by the DGAL or the gendarmerie.
A good CBD producer stands out for their mastery of different cultivation methods and hemp varieties. For example, some varieties are popular for their yield and cannabinoid concentration, while others are prized for their specific aromas and terpenes. Your producer should be able to guide you toward the best products for your needs.
Your producer must also be proficient in different cultivation methods to meet the expectations of all your customers. The type of cultivation has a direct influence on the quality of CBD. In particular, there are:
Quality also depends on the drying method, harvesting, planting density, and sunlight exposure for outdoor and greenhouse crops. A skilled producer will master all these elements to offer you consistently high-quality products.
In France, a CBD producer must be able to show you the independent laboratory analyses that have been carried out on the cultivated products. These tests guarantee that the THC content complies with regulations and are essential to protect you as a retailer and ensure the safety of your customers.
Although not mandatory, providing documentation certifying responsible, environmentally friendly, or even organic farming practices is a plus that reinforces the producer's commitment and is a selling point for consumers. The geographical proximity of your producer can also be an advantage, promoting local production and minimizing transportation costs and delivery times.
As you can see, several criteria come into play when choosing a reliable CBD producer, such as strict compliance with regulations, expertise in different types of cultivation, and transparency about the methods used to guarantee reliable, high-quality products.
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