The use of CBD for animals: a market not to be missed
- by Gaëtan Boyer


In the wellness sector, one particular segment is experiencing rapid growth: CBD for animals. While cannabidiol helps relieve stress, anxiety, and pain in humans, it offers similar benefits for animals. Are you a retailer looking to enter this high-potential market? Opportunities, regulations, choosing the right wholesaler: our advice to get you started.
There is no shortage of products for humans on the CBD market. For new sellers, the challenge is therefore considerable: to succeed in standing out in a highly competitive sector. By developing a range of CBD products dedicated to animals, you can:
· Respond to a new request
Pet owners concerned about their animals' well-being are showing growing interest in CBD products, which are seen as a natural and effective option. However, few retailers have entered this still-young market, presenting an opportunity to gain a significant competitive advantage! Among the most popular products are CBD oil for dogs and cats and CBD-enriched treats.
· Achieve attractive margins
With the sale of CBD for animals, a retailer can achieve margins ranging from 40 to 70%. To increase your profitability and grow your revenue, position yourself with premium products that stand out for their quality (origin of the hemp, manufacturing method, etc.) and their potential benefits. Concerned about their pets, which they consider to be members of their family, owners are more inclined to pay a high price if quality is guaranteed. By choosing a reliable wholesaler, you can purchase safe CBD products for animals at attractive prices.
The sale of CBD for animals is governed by several laws. To develop your range safely, your CBD products must meet two criteria:
It is prohibited to sell CBD products for animals as medicines or miracle cures for diseases. Do not refer to them as treatments, but as wellness products or supplements containing hemp extract. Beware of false promises: a CBD product cannot cure, but it can "promote pain relief" or "aid relaxation." To be on the safe side, the label may include a statement such as "not a substitute for veterinary treatment."
In France, French legislation authorizes the sale of CBD products with a THC content of less than 0.3%. However, THC is a harmful molecule for animals: products must not contain any traces of it. The key? Choose a reliable wholesaler who has their batches checked by an independent laboratory and provides certificates of analysis.
Selling CBD products for animals involves gaining your customers' trust and finding a reliable supplier.
To establish yourself as a premium seller, focus on transparency. Owners are very wary and concerned about the health of their animals. Avoid using the word "cannabis" in favor of "high-quality hemp" and develop educational content to build trust: product sheets detailing the composition, advice on use, blog articles dedicated to the benefits of CBD for animals (with sourced studies), etc. Also add customer reviews to your product pages to reassure customers.
While many wholesalers offer CBD products, not all of them specialize in animal welfare. At Thitan, we develop innovative formulas designed for animals, with different CBD concentrations and several tasty flavors (tuna, chicken, etc.). Our oils and treats for cats and dogs are 100% legal, guaranteed THC-free, and come with a certificate of analysis. Take advantage of our attractive prices to maximize your margins and boost your sales!
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